Brand | Research & Innovation | �Ƽ��Ӱ�ԭ��

Brand information for Research & Innovation

Why we have division branding

The premise of our branding work is to provide a consistent, up-to-date look that more closely aligns with the University’s brand standards and use of the Block N logo. The identifier for Research & Innovation includes the Block N and we provide guidance on how to present your division unit/program in a corresponding text treatment.

The strong benefit of branding at the division level is that the audience will instantly recognize your program as being part of the University and Research & Innovation and we will simplify our identity for our audiences.

Overview of division logo usage and individual office/unit names

All materials (printed and digital) for the division will carry the Research & Innovation identifier (logo). Individual office/program names will all use the same fonts: Myriad Pro Light Condensed or Myriad Pro Bold Condensed, depending on the application. While this pertains to marketing and communications materials, effort will be made to carry this through to operational materials such as correspondence, documents and agendas.

Avoid the use of initials or acronyms when referring to your office/program—spell the words out whenever possible (ex. use Enterprise & Innovation, rather than E&I).

Please do not use “Office of” (ex. “Sponsored Projects” rather than “Office of Sponsored Projects”).

The only division unit name that will appear with the Block N is Research & Innovation (as shown in the logos below). Your office/program name will need to be separated from the division logo. Here are a few examples of this treatment:

Vehicle decals

An Environmental Health & Safety truck shows the division identifier on the driver and passenger side doors and, separated from the identifier, the office title with phone number and website URL is on both sides of the bed shell and uses the font style specified for division sub-units.

Brochure

A Sponsored Projects brochure shows the office title – using the font style specified for division sub-units – at the top of the page. The Research & Innovation division identifier appears at the bottom of the page, separated from the office title.

T-shirts

A Research Integrity polo shirt shows the front and left-side views. The Research & Innovation division identifier is placed on the left-chest location of the shirt. The left-side view shows the Research Integrity office name placed on the sleeve cuff of the shirt in the font style specified for division sub-units.

Logo downloads and styling information

Our division identifier (Research & Innovation with the Block N) should appear on all of your documents, print materials, presentations and communications collateral.

Minimum size

The height of the Block N in our identifier should never be smaller than 3/4 of an inch. The logotype must always be scaled along with the Block N to maintain the proportions given. If you have materials that don’t allow for this minimum size, please contact Alex Vanderhoff for assistance.

Required spacing

Please leave sufficient clear space (free from distracting elements) around the identifier on all sides. In general, the clear space should be one-half of the height of the Block N. When placing the logo over photographs, make sure there is sufficient contrast against the background so the logo and logotype reads clearly.

Identifiers with and without the division tagline

You can use the tagline version of the logo wherever you feel that the presentation of the “whole” division brand is useful. The identifier without the tagline will probably be used more commonly.

It’s up to you which version you use!

Stacked with tagline

Stacked without tagline

Horizontal with tagline

Horizontal without tagline

Contact Alex Vanderhoff for other versions of the identifier, such as reversed-colors if you’re printing on a solid background.

Fonts

The University’s fonts are Myriad Pro and Minion Pro (as a secondary font).

These fonts have been purchased for University use, but most computers do not have these fonts installed. This can cause issues if, for example, you have designed a PowerPoint using Myriad Pro and you are using a computer that is not your own to present on—if that computer doesn’t have the font, all of your text will convert to a default. This is also the case if you’re using Myriad Pro as your email font, in Word documents that you share with people…etc.

If you are creating a PDF or print materials you should use Myriad Pro and Minion Pro.

For Word, PowerPoint, Excel, emails (documents that aren't PDF or printed), please use Arial as this is a universal font and is approved for University communications in lieu of the official fonts.

Templates

Please review these descriptions before using the templates.

Word documents for general use

There are two options for Word templates: one with the division identifier and tagline, and one with the identifier only. Use these for your internal communications, meeting agendas and other general use.

Letterhead for official University communication

We use the official University letterhead for professional communication on behalf of the University. Stationery can be ordered through our vendor. There are a few different electronic versions for you to download through NevadaBox. Please see the note in the fonts section about Myriad Pro vs Arial fonts, and use the Arial letterhead version if you aren’t printing or converting this file to a PDF. In the footer, please include "Research & Innovation" in bold, as shown, and then your unit name under that in regular font. The remaining information is specific to the unit (URL, etc.). Do not use "www" in the URL, just "unr.edu/..."

PowerPoint

These division-branded slides can be used for internal and external presentations. The slides include multiple options for backgrounds – you'll see the different versions of master slides in the "new slide" dropdown. A collection of research-related photos are incorporated into some of the slide background designs. Please contact Alex Vanderhoff with questions regarding the PowerPoint template or if you would like to have your presentation reviewed.

Email signatures

Here are a couple of examples of email signatures and instructions for creating your signature in Outlook.

Please use Arial as your email signature and email body font.

Some examples of optional elements are:

Hyperlinking the Research & Innovation logo to the division homepage or adding your own unit's homepage URL as text and linking the text
Social media bugs (these can link to the Research & Innovation social channels, the University's social channels, your program’s social media or your personal/professional social accounts)
Confidentiality statements/disclosures

These optional elements should be placed below the division logo with your contact info above the logo, as shown.

An Example of a branded division email signature showing the following:
Line 1: Name
Line 2: Title
Line 3: Division
Line 4: Phone
Line 5: Pronouns
Line 6: Horizontal division identifier (hyperlinked to unr.edu/research-innovation)
Line 7: Social media icons in a row for LinkedIn, Instagram, X and Facebook (hyperlinked to the University's research social media channels)

An Example of a branded division email signature showing the following:
Line 1: Name
Lines 2-3: Title
Line 4: Office
Line 5: Phone
Line 6: Office website URL (linked text)
Line 7: Horizontal division identifier

Instructions for creating an Outlook email signature and setting the email font

Download and save the and any of the that you would like to include
Open each zip file and Extract the files to your preferred location on your computer (select “Extract” and then use browse to save to your computer)
In Microsoft Outlook, select the “File” tab
Select “Options”
In the "Outlook Options" pop-up, select “Mail” (located in the left-hand navigation)
Select the “Signatures” button
Select the “New” button
Type the name for your signature
Under the “Choose default signature” section
1. Select your email account address
2. In the “New messages” field, select your new signature title from the pull-down list
3. In the “Replies/forwards” field, select an option for whether your signature will appear each time you reply to or forward a message
In the text body area, use the following for your font, color…etc.
Font: Arial
Size: 11
Color:
1. In the pull-down color menu, select “More Colors"
2. In the “Colors” pop-up, select the “Custom” tab
3. Set the “Color model” to RGB
4. Use Red=4, Green=30, Blue=66

Type the text for your signature
Leave one line of paragraph spacing below your signature and above the Research & Innovation identifier
Select the "Insert picure" icon (use this process to make sure that the images do not appear as attachments when you send emails)
Browse for and select the Research & Innovation identifier that you downloaded and insert it
Select the image; right click on the image; select "Picture"; select the "Size" tab; make sure that the "Lock aspect ratio" box is checked; resize the image to approximately 3.25 to 3.5 inches in width.
Follow the same process for your social bugs (use five spaces or more between each bug)
If you need to resize any of the social bugs, resize them to height: 0.33 inches or smaller

How to add links to icons

Select the image in the text body area (it should show a dashed border when selected)
With the image selected, click on the “Insert Hyperlink” icon
In the “Insert Hyperlink” pop-up, under the “Link to” section (left side), select the “Existing File or Web Page” button
Paste the Research & Innovation website URL into the “Address” field: http://www.unr.edu/research-innovation (you can link to your own program website in the text portion of your email signature)
Select the “OK” button
Follow the same process to link any social bugs that you are using. If you'd like to link to the Research & Innovation social media channels, copy and insert these links:
- LinkedIn: https://www.linkedin.com/company/university-of-nevada-reno-research
- X/Twitter: https://twitter.com/UNRresearch
- Facebook: https://www.facebook.com/ResearchInnovationUNR
- Instagram: https://www.instagram.com/unrresearch/

Download and save the and any of the that you would like to include
Open each zip file and extract the files to your preferred location on your computer (select “Extract” and then use browse to save to your computer)
On the Outlook webpage, select the “Settings” gear icon on the top right
Select “View all Outlook settings"
Select “Compose and reply” in the left-side navigation in the pop-up
Select “New signature”
Type the name for your signature
In the text body area, use the following for your font, color… etc.
Font: Arial
Size: 11
Color:
1. In the pull-down “Font color” menu, select “More colors”
2. Use Red=4, Green-30, Blue=66
3. Select OK
Type the text for your signature
Leave one line of paragraph spacing below your signature and above the Research & Innovation identifier
Select the “Insert pictures inline” icon (use this process to make sure that the images do not appear as attachments when you send emails)
Browse for and select the Research & Innovation identifier that you downloaded and insert it
Resize the image using the corner arrow to maintain proportions; size to approximately 3.25 to 3.5 inches in width
Follow the same process for your social bugs (use five spaces or more between each bug)
If you need to resize any of the social bugs, resize them using the corner arrow to maintain proportions.
Under the “Select default signature” section
1. Select your email account address
2. In the “For New Messages” field, select your new signature title from the pull-down list
In the “For Replies/Forwards” field, select an option for whether your signature will appear each time you reply to or forward a message

How to add links to icons

Select the image in the text body area (it should show a dashed border when selected)
With the image selected, click on the “Insert link” icon
In the “Insert link” pop-up, under the “Web address (URL)” field, paste the Research & Innovation website URL: http://www.unr.edu/research-innovation (you can link to your own program website in the text portion of your email signature)
Select the “OK” button
Follow the same process to link any social bugs that you are using. If you'd like to link to the Research & Innovation social media channels, copy and insert these links:
- LinkedIn: https://www.linkedin.com/company/university-of-nevada-reno-research
- X/Twitter: https://twitter.com/UNRresearch
- Facebook: https://www.facebook.com/ResearchInnovationUNR
- Instagram: https://www.instagram.com/unrresearch/

Business cards

Business cards are ordered through the University’s vendor using the custom template for Research & Innovation (see the "UNR Research & Innovation Vertical BC" design template).

Order business cards

Division guidelines for business cards

All cards will use “Research & Innovation” for the department field (this is pre-set in the template)
Please do not use “Office of” (ex. use “Sponsored Projects” instead of “Office of Sponsored Projects”)
URL format: unr.edu/sponsored-projects (do not use www.)
In most cases, do not duplicate your office name in your title and address—pick one location
Your mailstop should be listed after �Ƽ��Ӱ�ԭ��/XXXX; use four digits for the mailstop and there’s no need to put it in the zip code (just use 89557)
The Research & Innovation identifier is the default for the back of the card. You may decide what web address to use for the QR code on the back of the card. This could be your unit's web address, your virtual business card address, or the University's top-level research and innovation page: unr.edu/research-innovation.

Examples of formatting options

Here are some different ways to format your business card. In the ordering portal, please be sure to use the "UNR Research & Innovation Vertical BC" design template.

Name (bolded): Alex Vanderhoff
Title: Marketing & Digital Media Coordinator
Department (default): Research & Innovation
Address 1: Ross Hall 206B
Address 2: �Ƽ��Ӱ�ԭ��/0403
Address 3: 1664 N. Virginia Street
City, State & Zip Code: Reno, NV 89557
Phone: (775) 682-7515
Email: alexv@unr.edu
Web (also populates QR code): unr.edu/research-innovation

Name (bolded): Carlos Cardillo, Ph.D.
Title: Executive Director, Corporate Partnerships
Title 2: Director, Nevada Center for Applied Research
Title 3: Nevada FAA UAS Test Site/
Title 4: City of Reno FAA Beyond Program
Address: Applied Research Facility 324
Address 2: �Ƽ��Ӱ�ԭ��/0525
City, State & Zip Code: Reno, NV 89557
Phone 1: (775) 682-5203
Email: ccardillo@unr.edu
Web: dot.cards/ccardillo
Web (also populates QR code): unr.edu/ncar

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Brand information for Research & Innovation

Why we have division branding

Overview of division logo usage and individual office/unit names

Logo downloads and styling information

Minimum size

Required spacing

Identifiers with and without the division tagline

Fonts

Templates

Word documents for general use

Letterhead for official University communication

PowerPoint

Email signatures

Instructions for creating an Outlook email signature and setting the email font

Creating your signature in the Outlook desktop app

How to add links to icons

Setting your default email font in the Outlook desktop app

Creating your signature in Microsoft Online Outlook (outlook.office365.com)

How to add links to icons

Setting your default email font in Microsoft Online Outlook (outlook.office365.com)

Business cards

Division guidelines for business cards

Examples of formatting options